Services

VALUE ADDED, BESPOKE FOOD BUSINESS AND FRANCHISE EXPERTISE

Spread Consulting combines value added service with bespoke business expansion strategies and training that enhances the customer experience, generate long-term commercial value for food businesses.
 
The support we provide covers the entire business expansion spectrum. We offer a bespoke solution to each of our clients and make sure that the solutions we design meet our clients’ corporate needs, goals and budgets.
 
Whether you wish to develop a business or expansion strategy, franchise your business, train your staff, improve customer experience, create customer loyalty, open new restaurants/ bars/ pubs, run strategic PR campaigns or need to launch a new brand identity  - Spread Consulting are the experts you need. 
 
Let Spread Consulting support you expand your potential. 

BUSINESS STRATEGY AND IMPLEMENTATION

Spread Consulting support food businesses identify a clear strategy with a consistent message and support them through the implementation process. 

This service includes feasibility studies, market needs and trends analysis, productivity and profitability analysis, current business offer evaluation, market research analysis, positioning analysis, target market segmentation, strategic planning, financial analysis and planning, risk analysis and contingency plans and bespoke strategy implementation plans to support businesses be more successful.

FRANCHISE CONSULTING

Franchising is a business expansion strategy. When implementing a franchising strategy, businesses seek to maximise the returns whilst minimising risks. Spread Consulting are experts in providing support to both franchisors and franchisees to achieve their business goals. 

Our expertise and support include strategic planning for growth, identification of potential franchising opportunities, and guidance through the purchase process, staff training, customer experience support and development of local marketing communications and advertising strategy.

FRANCHISOR SUPPORT

Spread Consulting are experts in supporting potential franchisors in identifying the right franchisees, the right territories to enter, differentiating themselves in the potential market and support the franchisors needs throughout the process.

For the Franchisor clients (established businesses that are ready to franchise their businesses), services include strategic planning for growth, identification of new territory and market entry development for new programs, development of operations and training documentations, marketing communications plans, developing a centralised franchisee marketing support documents and dedicated micro-website creations, technology development and implementation support. 

FRANCHISEE SUPPORT

Spread Consulting can guide a franchisee through the process of finding and purchasing a franchise and understanding the franchise industry, help shape the business plan,analyse what the wisest franchise purchase is based on the price range; the type of franchising suitable for their business needs depending on their existing capabilities and interests. 

NEW MARKET ENTRY AND EXPANSION

Often businesses reach a point in their development where a new market looks appealing and offers great potential for their products and services. Entering a new market may have a number of risks and it is ideal to weigh up the opportunity it holds against the risk and resources they will need in order to enter it.

Spread Consulting aim to provide guidance and support to food businesses that are ready to expand their business either opening new restaurants/bars/pubs under their own name or franchising their business; nationally or internationally. 

This service includes carrying out research for potential new markets and the dynamics, evaluating the potential markets, comparing and contrasting to the organisation’s existing market, assessing competition levels and the resources needed to enter the new market, planning and implementing marketing campaigns that introduce the organisation’s offering to that new market.

TRAINING AND MENTORING

Spread Consulting’s objective is to work in collaboration with their clients in order to develop tailored solutions that meet their objectives. We provide bespoke training and mentoring programmes to support food businesses in this arena. 

The mentoring programs will allow food businesses owners to progress at their own pace with help when it is needed. This will include guidance to the business owners and staff to unlock their potential and have a more effective daily management of operations and other staff.

Training programmes consist of different areas which include training staff members of operational procedures, understanding brand culture, safety, exceptional customer service, catering, sales, up-sell training methods, maximising profits and marketing within the business to customers to increase sales and retention of customers. 

Training can be extended to the business owner, operating partner and managers as well. This will include training support for daily operations, hiring employees, social media, marketing, loyalty plans.

OPERATIONS MANAGEMENT

The aim of operations management support is to manage and implement programs and practices related to the business administration, sales support and financial coaching of franchisees.

The services will include, reviewing business as usual, mentoring on business financial plans and projections co-ordinating with outside vendors, support develop the relevant training programmes; it they are ready to expand we support food business owners develop benchmarking metrics to monitor the financial strength of franchisees and the franchise systems, develop strategies for initial business launch (new restaurant/bars/pubs) programs. 

The services include: 
  • Process management
  • Supply and Inventory Management
  • Analyse customer experiences or create performance reports
  • Customer engagement
  • Staff training for smooth in-house operations
  • Improve client experience
  • Develop client loyalty

STRATEGIC MARKETING COMMUNICATIONS

Franchisors need to have a robust franchise marketing strategy in place that communicates a coherent and consistent message to represent their business and brand across multiple platforms for all the franchisees. One of the key components of a franchise marketing strategy is an integrate plan to which all franchisees can contribute to. These plans include branding guidelines, 

PR and advertising campaigns, social media support, website design support (micro-site allocation to each franchisee), direct mail campaigns, marketing collateral design templates and printing guidance.

Our  aim is to provide bespoke marketing communication plans and support the implementation of agreed plans and add value to the service by creating a cost-effective blend of integrated marketing techniques that deliver the right solutions.

Services include:
  • Brand Identity and Brand Management
  • Creative Design and Print
  • Digital Marketing Solutions
  • Advertising and PR
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